Soft Kitty Warm Kitty provides TNR (trap, neuter, release), rehabilitation, and adoption services for vulnerable feral cats. Their goal is to get cats off of the streets, provide any necessary medical attention, including spays/neuters, and acclimate them to domestic life so that they may be adopted. In rare cases where cats are truly feral and thrive outside, they may be released back into their community with continued monitoring and medical intervention when needed.
Logo and Stationery Compositions
The goal was to keep the branding soft and friendly; this was achieved through the muted yet warm colors and the round sans-serif fonts. After evaluating the three compositions, the first set of stationery satisfied these guidelines the best.
Final Guidelines and Stationery Set
To more strongly tie the design together, the spacing was slightly altered and the colors of the business card were changed. Along with these changes, a comprehensive sheet of guidelines was created to dictate the proper uses of the logo. A set of collaterals was also created to display the design in action.